Tuesday, August 21, 2007

Minutes of Meeting 2 (210807)

these are the things we talked about in today's meeting:

1. We have decided to scrap the ideas for selling bus tickets and travel kakis.

2. Career Guidance Centre will be our main idea:
- developing students
- provide an informative session
- few competitors
- possible market gap

Implementation:
- personality tests
- industrial talks
- industrial visits
- career counselling
- segment scope of services according to the level of education catered to
- segment JC/Poly routes
- provide mix and mingle sessions for students to interact with professionals

Market Segment:
- Schools. E.g. JCs, poly, secondary schools.
- focus on JCs and secondary schools for now.

Foreseeable problems:
- duplication of role of schools
-accreditation
- is there a market need?
- level of expertise required?

3. Dating Agency will be our back-up idea:
-target working executives
- yearly membership
- online portals; introductory video of themselves, video calls for busy people
- personality match
- speed dating
- weekend dates for two, to Sentosa, zoo, night safari, tickets to be sent to the male
- weekend lunches
- group activites, dancing classes, origami,
- dating counselling, grooming and etiquette courses

Concept: To merge both online and offline activities in a single agency

4. Look into market segment for special needs and old folks as additional back-up plans.

5. Sub-tasking:
a. Email teachers and obtain real-time information on needs and requirements of schools and students
- Yock Theng, Chee Kiang, Hansheng

b. Find out about the required expertise: Company HR for industrial visits, talks, psychological and personality tests, networking and liasing protocols and opportunities.
- Xianwei, Ghim Hui, Hongwei

c. Market Research: Competitors, accreditation, business guidelines, etc.
- Ivan, Amy, Xianwei

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