Minutes of Meeting 10 (231007)

the salient points of yesterday's meeting:

1. Remaining 4Ps to be completed by Saturday

2. Resource Book - Hansheng, Ghimhui

3. Lesson Plan - Yock Theng, Amy, Xianwei

4. Financials - CK5. Implementation and Controls - Ivan

6. Brochure and Website - HongweiHongwei, I need to pass u the content for the brochure. I will postit up online please design a brochure for us and upload asap cos wewill need to distrbute it in class soon. Thanks!

7. Next Meeting- Saturday 271007 at 8am.

Minutes of Meeting 9 (161007)

just a recap of what we discussed today:

1. Situation Analysis and Marketing Strategy- please do try to get it completed by next week because we are movingslowly.- marketing strategy is uploaded, Xianwei can take a look and insertyour portion in. Thanks.

2. Marketing Mix- Price: CK please do think through and conceptualize the pricing, anddetail the work if need be- Prducts: Hansheng and Ivan, besides describing each service, shouldbundle up and create recommended bundlings. If possible, we should alsotry ot have some ideas about the financial figures. Will coordinateagain.- Place: Xianwei, likewise also conceptualize and detail work ifnecessary. This portion might not be too long but do think through andtry to cover all angles.- Promotion: Ghim Hui, likewise also conceptualize and detail work ifnecessary. Things we discussed so far is or main attributes beingcustomization/flexibility and complete solution provider. Promotion caninclude: Discounts, freebies, Roadshows/interviews- Internal marketing: Yock Theng and Amy. Likewise, pleaseconceptualize and detail work if need be. Internal marketing is thealignment of all the departments to support and reach objectives. Mightnot be too much since we are a small start-up but worth thinkingthrough also.

Things to take note of for presentation (Feedback)

As what Mr Andrews has told us, the following things are what we haveto take note of in our next presentation.

1) Dramatic opening (note the arrangement of presentation to givethe "punch"
• Introduce the team
• Show the video
• Keep it short and concise
• Numbers are good for a rough number (detailed for final plan)Challenge: how to get through to the schools and get through todecision makers in the school (highlight trainers and experience togive credibility factor)o Don't hesitate to get free trainers (esp from professors in NUS).o Gives credibility, though you do not need to pay them.o Let them know that charging to cover costs, and downplay on moneymaking.o Up the emphasis on providing social benefits.

2) Dramatize the presentationMore photos - session conducting in progress, students, some targetschool's photosLess words. More words would result in people asking more questions.