Minutes of Meeting 7 (250907)

these are the salient points of today's meeting:

A) Curriculum- I will post up the format as a guide- please try to come up with the full lesson plan as soon aspossible since we will have to get cracking on our marketing plan

Idea Presentation Slides- the order is as follows:

1. Video - Hansheng

2. Front page and slide template - Hongwei

3. Need establishment - Yock Theng

4. Mission and Vision - Amy

5. Services - Ivan

6. Survey results - Chee Kiang

7. Uniqueness - Chee Kiang

8. Sustainability - Chee Kiang and Ivan

9. Scaleability - Xianwei

10. SWOT analysis - Ghimhui- everything must be up by Thursday's meeting

B) Brochure- Hongwei will design- Content will be done by Yock Theng(intro), Ivan(services), CheeKiang(pictures), Amy(mission/vision),

C) Career information- Xianwei will segment the industry for our research by tomorrow

D) Survey results- cold calls to schools obtained some results- necessary to present findings in their varied forms- subsequent findings to be given to Chee Kiang

E) Next meeting on Thursday (270907)- please wear black polo t ( t-shirt if dun have) and blue jeans,for group pic- iron out presentation slides and to rehearse presentation- Meeting at 4pm

Minutes of Meeting 6 (180907)

here are some of the salient points of yesterday's meeting:

1. Target market is settled at Express/NA/NT secondary students.

2. Cirriculum:- we will split up into 3 groups for the cirriculum- NA => Amy and Yock Theng- NT => Ivan and Hansheng- Express => Chee Kiang and Xianwei- Can use the uploaded services document as a starting point;services that we can offer are workshops, talks, work shadowing,character profiling, personal grooming, presentation skills,consultation, etc

3. SWOT analysis- allocation to Ghim Hui- need to have good in-depth study of our competitors, both directand indirect since many other enrichment programmes (e.g. Adam Khoo)also compete for the same pool of school funds

4. Need for our services- each group doing the various segments please establish the need forsuch services within your own segment.

5. Career newsletter and Powerpoint slide background- Hongwei please come up with a design template for the above

6. Logo and shirt- logo will be using Hongwei's logo- Xianwei will handle the printing/embossing

7. Meeting 7- on Tuesday 250907 9am- agenda will be to finalise our projected revenue thereforeimperative cold-calls to schools are done before- To iron out on cirriculum in detail- to finalise SWOT analysis- to move on to a sample programme that we can present during IdeaGeneration

Minutes of Meeting 5 (040907)

here are some of the major points we talked about:

1. Logo - There is still a decision to be made between two logodesigns, so everyone please take a look at them and modify whateveryou deem fit before we decide on Sunday which logo to use. You canpost your decision via email.

2. Survey - we will aim to visit 3 to 5 schools next week andinterview PCCG teachers-in-charge and students as well. Emails toschools should be sent out this week. Yock Theng has kindly preparedthe email template already so we can use hers. The team are asfollows:a. Ghimhui / Yock Thengb. Amy / Xianweic. Chee Kiang / Hongweid. Hansheng / IvanCut-off date for all interviews/ surveys is next Wednesday. We needsome buffer time to address any Murphy Law phenomenon. Chee Kiangwill help coordinate and collate survey results.

3. Idea Generation - Because the presentation is only 2 weeks away,we have to focus strongly on preparation for the presentation. Thesegments are:a. Establish need in the market. (Yock Theng)b. Survey results to substantiate need (Chee Kiang)c. Company description, background, management team, mission,vision, etc. (Amy: Is this too much? If it is, can Yock Thenghelp her?)d. Services offered (in detail), revenue lines, projected prices,target market, etc (Ghimhui, Hansheng, Ivan)e. SWOT analysis, Uniqueness, Sustainability, Scalability(Hongwei, Xianwei)f. Q&AWe should aim to prepare our segments in detail, on Powerpointslides, presentation-ready, and upload on yahoogroups by this comingSunday. For lengthy segments, it may be necessary to do in Word sothat the details are not scrimpy. For those segments with multiplemembers, we need to coordinate with each so that there is no overlap.These list is by no means exhaustive so if any of us has a brainwaveabout something, we can always add it in. Some good past projects tolook at are Global Sounds, and Mon Cho Cho.Note: Please upload by Sunday so the rest of the team can lookthrough the entire project. We will synthesize the various segmentson Wednesday.

4. We will aim to prepare posters, brochures and namecards by thepresentation deadline, however alot of these is contingent on howwell out preparation goes for our primary presentation tools. Xianweihas kindly offered to make polo t-shirts once our logo is finalised.We expect the cost to be in the vicinity of 20-odd dollars. Anyonegot objections? Or any other ideas?

5. Our next meeting will be on Tuesday for quick updates, and anymaterial changes necessary. Most of us have agreed that nextWednesday night will be a good night to stay back and synthesize theentire powerpoint presentation, iron out any details, make materialchanges, etc, in preparation for the presentation on the followingTuesday. If there are clashes with schedules for anyone, no problem,please raise it so we can all find a suitable timeslot.

Company introduction/Objectives

Company introduction
Crossroads is an integrated career guidance service provider to secondary schools to supplement existing curriculum in pupil development.
The general purpose of our organization and what we want to accomplish in the larger environment, is embodied in our mission statement, that is to empower youths in searching for purpose and uncover the routes towards making dreams a reality through the provision of career guidance.
Thus what we hope to achieve is encapsulated in our vision, which is to see youths equipped with knowledge to achieve their full potential for their desired careers.

Objectives
To guide the company, detailed supporting objectives and goals were planned. Our primary objective is to build profitable customer relationships by developing a range of career guidance services and letting students access them, through their respective schools. This could be achieved by crafting customized sets of programs to cater to the niche needs of different groups of students of diverse socio-economic background.

However, devising and enlisting such services require immense input and cooperation from schools, in terms of monetary and partnership in scheduling. Hence, this leads to our secondary objective of gaining the school’s support and willingness to pay.
School support could be gained, by convincing them we adequately understand the needs of the teachers, and are able to fulfill them in terms of helping them to chart up relevant career guidance programs. To persuade schools to pay for our service, we must be considerate of the school’s budget and pitch it at an affordable price level. At the same time, we must convince the school that they would indeed be paying for quality programs. Thus a relatively strong branding is crucial in affecting the decisions of the schools. This can be achieved by leaning on the names of pre-existing, well-known brands, as part of our resources and programs.

Minutes of Meeting 4 (010907)

some salient points from yesterday's meeting:

1. Survey: Online survey out for teachers and students; will benecessary for the team to go down to schools to personally interviewPCCG teachers-in-charge. Meet to discuss suitable timeslots.

2. Content focus: No longer to build a database across the spectrum.Will poll students for favoured industry and focus in-depth.

3. Revenue lines: Meet on Tuesday to discuss further on main revenuelines, this is vital for Idea Generation. Also contingent on surveyresults to show what schools are willing to pay

4. Logo: Those who are able to come up with design of logo. Meet onTuesday to discuss and evaluate each design.

5. Next meeting will be on Tuesday 1-2pm since some of us havelessons from 12-1pm. Agenda will be to prepare for Idea Generationpresentation, and sub-tasking of various aspects. To update on surveyand portal progress progress as well as to develop logo/publicityaspect further.