just a recap of what we discussed today:
1. Situation Analysis and Marketing Strategy- please do try to get it completed by next week because we are movingslowly.- marketing strategy is uploaded, Xianwei can take a look and insertyour portion in. Thanks.
2. Marketing Mix- Price: CK please do think through and conceptualize the pricing, anddetail the work if need be- Prducts: Hansheng and Ivan, besides describing each service, shouldbundle up and create recommended bundlings. If possible, we should alsotry ot have some ideas about the financial figures. Will coordinateagain.- Place: Xianwei, likewise also conceptualize and detail work ifnecessary. This portion might not be too long but do think through andtry to cover all angles.- Promotion: Ghim Hui, likewise also conceptualize and detail work ifnecessary. Things we discussed so far is or main attributes beingcustomization/flexibility and complete solution provider. Promotion caninclude: Discounts, freebies, Roadshows/interviews- Internal marketing: Yock Theng and Amy. Likewise, pleaseconceptualize and detail work if need be. Internal marketing is thealignment of all the departments to support and reach objectives. Mightnot be too much since we are a small start-up but worth thinkingthrough also.
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