Company introduction/Objectives

Company introduction
Crossroads is an integrated career guidance service provider to secondary schools to supplement existing curriculum in pupil development.
The general purpose of our organization and what we want to accomplish in the larger environment, is embodied in our mission statement, that is to empower youths in searching for purpose and uncover the routes towards making dreams a reality through the provision of career guidance.
Thus what we hope to achieve is encapsulated in our vision, which is to see youths equipped with knowledge to achieve their full potential for their desired careers.

Objectives
To guide the company, detailed supporting objectives and goals were planned. Our primary objective is to build profitable customer relationships by developing a range of career guidance services and letting students access them, through their respective schools. This could be achieved by crafting customized sets of programs to cater to the niche needs of different groups of students of diverse socio-economic background.

However, devising and enlisting such services require immense input and cooperation from schools, in terms of monetary and partnership in scheduling. Hence, this leads to our secondary objective of gaining the school’s support and willingness to pay.
School support could be gained, by convincing them we adequately understand the needs of the teachers, and are able to fulfill them in terms of helping them to chart up relevant career guidance programs. To persuade schools to pay for our service, we must be considerate of the school’s budget and pitch it at an affordable price level. At the same time, we must convince the school that they would indeed be paying for quality programs. Thus a relatively strong branding is crucial in affecting the decisions of the schools. This can be achieved by leaning on the names of pre-existing, well-known brands, as part of our resources and programs.